Michigan WEBsite DESIGN agency

Website Design + Development in Michigan

Website Design + Development

Great web design drives results for your business

Plan 9 is a web design agency providing web design & SEO services for businesses of all sizes. We specialize in building custom websites that are search engine friendly and highly optimized for SEO services.

We work with you to understand your business goals, how you define success, and what your customers are looking for so we can create a web strategy that delivers. From attracting new leads, delighting existing customers and keeping a beat on customer trends, your website will be your employee of the month, every month.

Starting with usability, search engine optimization (SEO), up-to-date coding practices, and innovative design, we use the latest technology and content management system (CMS) framework to create a website that is effective and efficient and easily managed long after our initial construction.

That said, we’re not a dine and dash kind of company. We’re happy to stick around, offering ongoing services to keep your website performing its best.

There are many goals a website can accomplish; what are you looking for?

Lead Generation

The web opens your business up to a massive amount of new opportunities, assuming that your website can be found. Let us help you turn your website into a lead-generation machine.

Referral Validation

Often, businesses are looking for a website to reflect the high quality of their products and services. We all know that one of the first actions someone will take after hearing about your business is looking you up online. Making sure your website is professional and communicates the right message is paramount in closing the deal. Your website can be your sales team's best friend.

Convert More Customers

Your website may be representing your company well and have decent exposure, but it is not getting your potential customers to take action, such as making a purchase or visiting your store.

Serve existing clients and partners better

The web is not just a marketing machine; it can help automate and facilitate the exchange of information. Some examples include secure file exchange areas, intake forms, and integrations with external systems.

Launch a new business

You do not get a second chance to make a great first impression. Plan 9 can help you hit the ground running with a variety of services like branding, website design, graphic design and print.

Further a cause

These websites make the world a better place and Plan 9 enjoys playing a part. A properly built website for an organization costs money, but that money is an investment that returns more donations, greater awareness and ultimately more people who will benefit from the work of your organization.

Great design is beautiful, yet functional

Your website is not simply a pretty picture. Web design should never be thought of as a piece of static artwork. It is an ongoing, ever-evolving relationship between a brand and a user. The best kind of web design evokes action, and that is where we put our focus. Effective web design is critical to the success of your organization and every creative choice we make brings us closer to getting your message to your particular audience. Our design strengths reside in the combination of communication, research, usability and immaculate execution.

Responsive & mobile friendly

We know that web design is no longer limited to your desktop. Your business must tell a story and connect a brand to a user across a multitude of devices. A successful website recognizes that users may have different needs depending on their device and smartly serves the correct content in a format that is intuitive.

We drive home support

We are constantly being told what great support we have. We take pride in having a dedicated customer experience manager on our team to help all of our clients. Even after your website is launched, Plan 9 makes sure to help grow and perfect your online presence.

Our simple web design process

We try to keep everything simple, even our web design process. Our process will make sure your website communicates perfectly, achieves all your goals and launches in the most timely and cost-efficient way.

Discovery

Discovery

We ask questions, listen and research you, your competition and your target audience.

Strategy

Strategy

We’ll organize and blueprint every page of your website including its functionality and content.

Execution

Execution

We will design, develop, and perform quality assurance analysis on every page of your website.

Launch

Launch

We never launch a site without testing it thoroughly for quality.

The Plan 9 steps for creating visually appealing web designs

Here’s a breakdown of Plan 9 critical steps for a successful web design process.

1. We identify your goals and project scope

Clear goals help shape your design language, whether you’re looking to generate leads, sell products and services, or showcase your portfolio. For example, a portfolio will highlight case study images and contact details, while a product site should have attractive typography describing benefits and unique value propositions.

We set a project scope that outlines your website’s resources, costs, and detailed timeline to keep the design process on track. Knowing how much you’ll spend influences decisions like hiring designers and buying prototyping tools.

2. Understand your audience

For a successful targeting strategy, we learn what kind of branding will resonate with your ideal users. Consider demographic factors like age, interests, and online behavior. For example, a website aimed at young adults might use vibrant colors with dynamic animations, while a site for a professional enterprise audience might prioritize a cleaner, more sophisticated look.

3. Analyze your competitors’ websites

Evaluating competitor websites helps you understand what works and what doesn’t in your field. Look at their design elements, how they structure content, and the user experience they offer. A SWOT analysis in which you look at the strengths, weaknesses, opportunities, and threats of competitors’ sites can support a data-led approach to designing your site’s visuals by helping identify opportunities to differentiate your site and offer something unique.

4. Create a mood board and style tiles

Now, it’s time to create your site’s visual aesthetic.

A mood board is a visual tool that includes components like images and text to represent your brand’s essence. This board conveys concepts that may be challenging to put into words, like feelings or pictures that evoke emotions. List these concepts and select imagery that reflects them based on your brand’s goals, vision, and voice. Then, assemble your visual inspiration in one place, like a wireframe, and identify overarching themes. This helps you find direction for the rest of your design.

Then, we refer to your mood board to generate style tiles, which translate overarching concepts into concrete components like logos and color palettes. Find the words and themes that reflect your brand, like “elegant,” “trusted,” or “quirky.” These identifiers evoke different visual styles that you can manifest through color, negative space, and typography. Try testing multiple iterations to explore ideas and find the perfect style tile for your organization.

5. Build an element collage

Element collages organize and display style tiles and site components to reflect their function in real-world usage. For example, you can use collages to show buttons with hover states, creative content reveals, and interactive animations. If you present design components and functionality separately, it’s challenging to consider how all the pieces come together. Instead, we use collages to stitch style tiles together and assemble your essential elements from there.

6. Create a style guide

A style guide is a living document that outlines your brand’s design guidelines. It includes typography rules, color combinations, and visual standards to ensure consistency across your site and other channels. Unlike static documents, a living style guide typically exists on a password-protected page of a live site to allow for real-time updates. This shared resource centralizes all design elements from your style tiles and collages, ensuring your site maintains its cohesive aesthetic.

7. Start designing your site

With your site’s look, feel, and visual elements approved, we begin laying out the pages and integrating content. In this stage, we arrange images and text, create menus and navigational components, and ensure content and design work together for a user-friendly experience.

Flexibility is critical — we might have to adjust our ideas in real time. For example, a bright color scheme might need toning down to work harmoniously with surrounding elements.

8. Test your site

Before launch, we thoroughly test your website to make sure all components, like images, forms, and animations, look good and function correctly. Check for broken links and test the site’s speed and responsiveness across different devices. We will use data visualization tools like Google Analytics to measure loading times and other site-related metrics.

9. Test your site

After testing, we will set up a web hosting environment with built-in security. Ensure all necessary backups are in place and follow a task checklist with items like configuring search engine optimization (SEO) settings and integrating analytics tools. We can also prepare marketing materials to announce and promote your new website.

Once we have launched, we will track visitor behavior and organic traffic. Engage with early users to gather feedback and identify problems so we can make continuous improvements. Regular updates ensure your website remains effective and user-friendly in the long run.

Affordable Web Design Services

Websites Optimized for SEO

Websites Optimized for SEO

Our Webflow agency creates stunning sites built with the best design practices for search engine optimization. Complete on-page optimization for search engines is the name of our game.

Professional Webflow Development

Professional Webflow Development

From small business Webflow sites to advanced corporate projects - our Michigan Webflow developers provide full service design and maintenance solutions.

Mobile Friendly Websites

Mobile Friendly Websites

Designing a mobile friendly website (responsive web design) is crucial in 2022. We create beautiful sites that look and work great on all mobile devices, from desktops to smartphones.

Our Website Development Process

Every website follows a process. Our design process was throughout to be as effortless and as efficient as possible. We’re a web design company that takes the time to get it right. We’ll work with you on every step of your project from start-to-finish, making sure everything goes smoothly and efficiently without sacrificing quality in any way.

Learn more about our website design process

Quick Turnaround

Our web developers create smaller sites within two to three weeks and larger websites within four to six weeks.

Homepage Mockups

We provide multiple different visual mockups for your homepage so you can choose the visual style that you like the most.

Webflow Developer Support

Our web developers create smaller sites within two weeks and larger websites within four weeks.

Unlimited Revisions

Unlike other agencies, from start to finish we never limit your revisions for your website design project. We believe our clients need to fully visualize their digital experiences as many times as they need.

FAQs

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